The Video on the Net Alliance is a global consortium of Internet-based video content and application providers, vendors and enablers, and other affiliated entities and individuals helping to drive innovation and deployment of Internet-based video.  The Video on the Net Alliance is committed to fulfilling the promise of Internet-based video by promoting a pragmatic and light-handed regulatory approach and public policy environment based on self-governance and public-private partnerships to address social issues in the use of Internet-based video. The Video on the Net Alliance shall pursue the following objectives:

1. Develop a framework for global public policy that will preserve and promote the unregulated nature of Internet-based video.
2. Promote innovation, deployment and adoption of Internet-based video content, applications, services and products.
3. Support forward-looking processes to ensure that Internet-based video products, services and applications advance the social good.
4. Ensure that users worldwide are allowed, to the fullest extent practical and economically feasible, to control their own Internet, media, entertainment and communications experience.
5. Work directly, and in cooperation with others to demonstrate to governments around the world that the Internet-based video industry is socially responsible and capable of self-governance.